We’re building a firm where clarity replaces confusion,
inclusion is the default, and every client feels
understood.
Safe. Accessible. Empowering.
Proof in Action
Our client base reflects what inclusion in finance can look like:
● 1 in 3 clients is a woman — and over half run their own businesses.
● 1 in 5 of our clients are from ethnically diverse backgrounds— nearly all running their own businesses
● 1 in 6 of our clients have made the UK their new home— and half of them are small business owners.
● 28% of our clients have long-established UK roots— showing that our inclusive approach resonates with everyone.
From tech startups to salons, our clients are as diverse as their dreams.
Why Values Matter to Us
When we started Optimyze, we didn’t set out to “be diverse.” We set out to build a space where anyone — regardless of accent, gender, skin tone, or spreadsheet skills — feel like they belong.
In less than two years, that approach has earned the trust of 100+ clients from across the UK and beyond — founders, freelancers, and families who choose clarity and care over confusion and complexity.
Diversity isn’t a department here. It’s our reality.
Optimyze Values
Client-First, Always.
We don’t do generic. We take the time to understand your story and tailor everything to fit you — not the other way around.
Clarity Over Complexity.
We translate accounting into plain English. No jargon. No ego. Just clear, practical guidance.
Integrity at the Core.
Honest, unbiased advice — even when it’s not the easy answer.
We Listen Before We Advise
Understanding your goals comes before giving advice. That’s how trust is built.
We Serve Ambition, Not Archetypes
Whether you’re new to business or scaling fast, we focus on potential, not assumptions.
Why This Works
● We make accounting accessible. You shouldn’t need a dictionary to understand your own finances.
● We use tech that empowers, not overwhelms. UKU, Xero, Hubdoc — tools that simplify, not complicate.
● We care about people, not just profit. Because good accounting is about trust, not transactions.
Join the Optimyze Way
If you’ve ever felt like finance and accounting wasn’t built for you — we’re building Optimyze for you.
Because when accounting empowers people, everything else follows.
It’s about people.
Trusted by respected companies
