Values

We really care.

At Optimyze, we didn’t set out to “be diverse.”

We are building a firm where anyone — regardless of accent, gender, skin tone, or spreadsheet skills — can feel like they belong.

And in less than two years, here’s what’s happened: We’re being trusted by women, people of colour, and newcomers to the UK — many of whom have never had an accountant speak their language (literally or figuratively)!

That’s not a coincidence. It’s our choice — to focus on small businesses led by the underrepresented and overlooked. It’s our commitment — to make accounting safe, accessible, and empowering for everyone we serve, delivering optimal outcomes.

Who trusts us?

60% of our clients are small business owners or sole traders — and growing. In less than two years, here’s a snapshot of who’s chosen to work with us:

● 1 in 3 of our clients is a woman — and over half of them are running their own businesses.

● 1 in 5 is a man of colour — nearly all are small business owners or sole traders.

● 1 in 6 is a recent migrant to the UK — and half of them are small business owners!

● Not to forget - 28% of our clients come from traditional English backgrounds, showing that our approach resonates across the board.

From an AI startup to a salon — our clients are as diverse as their dreams.

Why this works?

Client-First, Always.

We don’t do generic! We get to know your business, your goals, and tailor everything to fit you — not the other way around.

Clarity Over Complexity.

We translate accounting into plain English. No jargon, no ego — just clear guidance you can act on.

Integrity at the Core.

You can count on our advice to be honest, unbiased, and always in your best interest — even when it’s not the easy answer.

We Listen Before We Advise.

We meet you where you are, not where someone expects you to be. Your context shapes our counsel.

We Serve Ambition, Not Archetypes.

Whether you’re new to business or scaling fast, we focus on potential — not assumptions.

Making Accounting Inclusive — One Client at a Time.

Finance is universal. So are we.

The bottom line?

If you’ve ever felt like finance and accounting were built for someone else — we’re building Optimyze for you.

This isn’t just about numbers.

It’s about people.