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About Optimyze

At Optimyze Accountants, we care for your business like you do.

Manu Gupta

Manu Gupta

Managing Partner

Kanika Bali

Kanika Bali

Tax Partner

About Optimyze Accountants

Rooted in Sutton. Connected to the world. Built around you, not accounting archetypes.

Optimyze Accountants brings together accounting, tax and strategic finance for ambitious clients across London and beyond, with human support, clear advice and numbers that empower where you are going.

You deserve clarity in accounting and tax; confidence in finance.

What sets us apart?

Practical, direct guidance.

No fluff.

Digital-first systems.

Xero specialists and digital-first accountants.

Joined-up experience.

Corporate finance, bookkeeping, tax planning, compliance and business support - together.

Internationally connected.

UK, US, Germany, the Middle East and India.

Our Offices

Optimyze Finance LLP is a Limited Liability Partnership registered in England and Wales.

Primary Office

London, UK

6 Sutton Plaza, Sutton Court Rd
Sutton, Greater London SM1 4FS

+44 (0) 749 288 6053

Get directions

India Office

Delhi, India

10, Vinobapuri Lajpat Nagar II
Delhi, Delhi 110024, IN

Get directions

In addition - our Associates

Germany

Munich

Associate Office

United States

Albuquerque, New Mexico

Associate Office

We are Certified

Details of our members' registration are shown at the firm's offices and can be viewed under reference number 990297334.

AICPA & CIMA Certified
View Legal Information

If you want accountants who empower you to realise your goals, we would love to hear from you.

Let's talk.

Meet the Team

We give you time to focus on your business while we focus on ours.

We are a diverse team of professionals with over two decades of expertise in accounting automation, taxation, and audit assurance.

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Manu Gupta

Manu Gupta

Managing Partner

I am known for taking a direct approach with our clients and am constantly looking for ways to improve their position in the most effective way.

AICPA & CIMA MemberManchester MBA
Kanika Bali

Kanika Bali

Tax Partner

I enjoy understanding business owner's unique perspectives towards finance and their business goals.

FCA - ICAIIFRS - ACCA
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What sets us apart

We do more than just manage numbers.

We believe in your business's potential to contribute positively to your life and community. Our goal is to eliminate stress and add joy to your journey.

Here's how we stand out

We Care About Your Business

We focus on your accounting needs so you can focus on growing your business. As you evolve, we adapt, leveraging our global network to navigate cross-border challenges.

Tailored Solutions

Every service is customised based on a deep understanding of your unique needs and goals.

Tech-Driven Efficiency

We leverage AI and automation to streamline financial processes, improving efficiency and reducing errors in payroll, reconciliation, and more.

No Jargon, Just Results

We provide clear, actionable advice to help you make informed decisions quickly.

Let's talkRead More About Our Services

Safe. Accessible. Empowering.

We're building a firm where clarity replaces confusion, inclusion is the default, and every client feels understood.

Enquiry Now

Proof in Action

Our client base reflects what inclusion in finance can look like:

1 in 3 clients is a woman - and over half run their own businesses.

1 in 5 clients are from ethnically diverse backgrounds - all running their own businesses.

20% of clients have made the UK their new home - and half of them are sole traders.

30% of our clients have long-established UK roots - showing that our inclusive approach resonates with everyone.

140+ clients across the UK and beyond have chosen clarity and care. From founder-led businesses, freelancers, families and tech start-ups to CICs.

Why Values Matter to Us

Diversity isn't a department here. It's our reality.

When we started Optimyze, we didn't set out to “be diverse.” We set out to build a space where anyone - regardless of accent, gender, skin tone, or spreadsheet skills - feels like they belong.

In less than two years, that approach has earned the trust of 100+ clients from across the UK and beyond - founders, freelancers, and families who choose clarity and care over confusion and complexity.

Optimyze Values

What we stand for

01

Client-First, Always

We take the time to understand your story and tailor support around you.

02

Clarity Over Complexity

No jargon. No ego. Just clear, practical guidance.

03

Integrity at the Core

Honest, unbiased advice. Even when it's not the easy answer.

04

We Listen Before We Advise

Understanding your goals comes before giving advice.

05

We Serve Ambition, Not Archetypes

Whether you're new to business or scaling fast, we focus on potential.

Why This Works

We make accounting accessible.

You shouldn't need a dictionary to understand your own finances.

We use tech that empowers, not overwhelms.

Tools that simplify, not complicate.

We care about people, not just profit.

Because good accounting is about trust, not transactions.

Join the Optimyze Way

If you've ever felt like finance and accounting wasn't built for you -

we're building Optimyze for you.

Because when accounting empowers people, everything else follows.

It's about people.

Accounting that empowers, built for inclusion.

Safe, accessible, & empowering accounting

that, in under two years, has earned the trust of over 140 clients from every background - and we're just getting started!

Enquire Now
Empowering Accounting

How We Work

We don't do one-size-fits-all. Every client's journey starts with listening.

We take the time to understand your goals, your challenges, and how you like to work. Whether you're tech-savvy or prefer a phone call over a spreadsheet, we meet you where you are.

We explain things simply, never with ego. We advise clearly, always with your best interest at heart. And we adapt as your needs evolve.

Because good accounting isn't just about numbers. It's about trust, timing, and understanding.

What We Do

More Than Just Numbers

Scroll to explore how we support you — from day one and beyond.

Your First 30 Days

Your First 30 Days

Onboarding with Optimyze is designed to make life easier for you.

  • Discovery — We start by listening. Understanding your business is the foundation of everything we do.
  • Smart Setup — You'll be onboarded into our secure client portal, your one place for easy collaboration and communication. For business owners, we also set up Xero and Hubdoc so your receipts, invoices, and accounts are organised from day one.
  • Tailored Strategy — You'll be matched with a certified Xero or QB expert who agrees to clear ways of working with you.
  • Ongoing Support — We stay close, providing straightforward advice and adapting with you as your needs change.
No jargon, no hassle — just practical tools, clear advice, and support that grows with you.

Local Expertise, Global Reach

We know the UK accounting & tax system well. But our work doesn't stop at the UK boundary.

  • Many of our clients have ambitions to generate income from around the world.
  • We help them make sense of local rules, global obligations, and everything in between.
  • We bring clarity to complexity, turning cross-border challenges into confident decisions.
Because inclusion isn't just about who we serve — it's about how we make accounting work for everyone.

Why This Works

We've intentionally created a space where clients feel safe asking questions, clear on what they're getting, and confident in their next step.

  • There's no gatekeeping here.
  • No hidden fees.
  • No "you should already know this" energy.

Why Talk With Us.

  • Many of our clients tell us this is the first time they've felt comfortable talking to an accountant - like they've had “business therapy.” That's no accident.
  • We're not just growing a firm - we provide what finance and accounting should be: Clarity. Inclusion. Empowerment. That's what drives us, every day.

Because when finance and accounting empower people, everything else follows.

Why Talk With Us

Ready to Get Started?

Many of our clients tell us this is the first time they've felt comfortable talking to an accountant. We'd love for you to feel the same.

Let's talk.

A Refreshingly Different Experience.

Just calm, honest, empowering support.

For people who've often been left out, underestimated, or overlooked.

EV
Evanthia✓ Feefo Verified

Excellent Service and super helpful Professionals

Kanika has been amazingly helpful to me - I was completely lost with the whole tax optimisation. She made the time to have an initial discussion with me, guided me through everything, and then I was certain I was in good hands.

DE
Deryck✓ Feefo Verified

Tax solution

Everything was clearly explained and an excellent solution to my problem was found.

GC
Greig Cranfield✓ Feefo Verified

Great service

Kanika was very helpful and, most importantly, provided an excellent service that saved me money. I recommend Optimyze Finance to anyone looking for assistance with their taxes.

BA
Benji Airdries✓ Feefo Verified

Superb experience

It was such a great and professional experience. The service was really thorough and great communication throughout! Would highly recommend Kanika.

TC
Trusted Customer✓ Feefo Verified

SA tax calculation assistance

Optimyze assisted me with an ETF tax calculation. They worked quickly, communication was good, and they made sure I was only charged for the work that was necessary.

MC
Mahendra Chauhan✓ Feefo Verified

Outstanding service

Kept me informed and engaged at all stages. Exactly the kind of support I was looking for.

LC
Leonie Cooper✓ Feefo Verified

Many thanks Optimyze Finance

Very responsive and lovely people. Made the whole process feel easy and stress-free.

TC
Trusted Customer✓ Feefo Verified

Would definitely recommend

Easy to use service and they got me plenty of tax back which was great!

EV
Evanthia✓ Feefo Verified

Excellent Service and super helpful Professionals

Kanika has been amazingly helpful to me - I was completely lost with the whole tax optimisation. She made the time to have an initial discussion with me, guided me through everything, and then I was certain I was in good hands.

DE
Deryck✓ Feefo Verified

Tax solution

Everything was clearly explained and an excellent solution to my problem was found.

GC
Greig Cranfield✓ Feefo Verified

Great service

Kanika was very helpful and, most importantly, provided an excellent service that saved me money. I recommend Optimyze Finance to anyone looking for assistance with their taxes.

BA
Benji Airdries✓ Feefo Verified

Superb experience

It was such a great and professional experience. The service was really thorough and great communication throughout! Would highly recommend Kanika.

TC
Trusted Customer✓ Feefo Verified

SA tax calculation assistance

Optimyze assisted me with an ETF tax calculation. They worked quickly, communication was good, and they made sure I was only charged for the work that was necessary.

MC
Mahendra Chauhan✓ Feefo Verified

Outstanding service

Kept me informed and engaged at all stages. Exactly the kind of support I was looking for.

LC
Leonie Cooper✓ Feefo Verified

Many thanks Optimyze Finance

Very responsive and lovely people. Made the whole process feel easy and stress-free.

TC
Trusted Customer✓ Feefo Verified

Would definitely recommend

Easy to use service and they got me plenty of tax back which was great!

Ready to get clearer support?

Talk to the Optimyze team.

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