Build boldly, but build with clarity.
Accounting, tax and setup support for founders who want to do the right things, the right way, from day one, without losing momentum.
Starting a business is exciting, but the early decisions matter.
Your structure, records, software, tax setup, pricing, cash flow, payroll, VAT position and director responsibilities can all shape what happens later. When these things are unclear, growth can become messy before it has even had a proper chance.
We support the accounting, tax and setup decisions behind your business, so you can move forward with confidence, not guesswork.
Optimyze helps founders build on a cleaner foundation.
We support founders and early-stage businesses that want to start properly and grow with more control.
Whether you are just starting or already gaining traction, we help you put the right structure around your ambition.
- New business owners setting up for the first time
- Founders deciding between sole trader and limited company
- Startups preparing to trade, invoice, hire or register for VAT
- Early-stage companies needing clean systems and records
- Founders who want financial clarity before complexity grows or a fundraiser
Choose the plan that fits your stage and the level of support you want.
Both plans include friendly expert support, practical setup guidance, and HMRC support where relevant.
Responsibility fulfilled.
Foundation Plan
Perfect for founders who want the essentials set up properly from day one.
Start responsibly and avoid building on confusion.
- Business structure guidance
- Registration and compliance setup support where relevant
- Accounts and tax return support based on your structure
- Bookkeeping and record-keeping
- HMRC and Companies House support where relevant
Ambition empowered.
Growth Plan
For Founders who want proactive support to take control.
Better decisions as the business starts to move.
- Everything in the Foundation Plan
- Founder finance review calls
- Cash flow, pricing and profit planning support
- Tax planning as the business grows
- Payroll, VAT and director pay where relevant
- Management insight to support decisions
We care about the business you are trying to build.
We care beyond compliance.
Because your success is our success.
We make digital personal.
Real advisors, not bots. And, we speak numbers in plain English.
We're inclusive by design.
Every background, every business, equally supported.
We simplify with tech.
UKU, Xero, Hubdoc, Syft, Coconut — tools that work for you, not confuse you.
We enable and empower.
We enable compliance without slowing your momentum. We empower your decisions by bringing in advice early, before problems grow.
Ready to Get Started?
Build boldly, but build with clarity. We’ll make it make sense.
Common questions about startup accounting
When should a startup speak to an accountant?
A startup should speak to an accountant early, especially before choosing a structure, registering for tax, setting up software, hiring, invoicing or planning around VAT and payroll.
